Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how bjedwards.co.uk ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website and use our services. We are committed to safeguarding your privacy in accordance with UK and applicable data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you provide voluntarily when contacting us or subscribing to our newsletter.
- Technical Information: IP address, browser type, operating system, device identifiers, and internet service provider.
- Cookies and Tracking Technologies: Information collected via cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring to understand user behaviour and improve site functionality.
- Affiliate tracking and commission attribution for partner casinos and betting operators.
- Site improvement and personalisation of user experience.
- Compliance with legal obligations and fraud prevention.
- Responding to your enquiries and communications.
- Marketing communications (only with your consent where required).
Cookie Policy
We use cookies and similar tracking technologies on our website:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use the site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals to partner casinos and betting sites for commission purposes.
- Marketing Cookies: Used to deliver targeted advertising and measure campaign effectiveness.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, refusing certain cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casinos, betting operators, and affiliate partners. We are not responsible for their privacy practices, policies, or content. When you click external links, you leave bjedwards.co.uk and are subject to the privacy policies of those third parties. We recommend reviewing their privacy statements before providing personal information or engaging with their services.
Your Rights
Under UK data protection law, particularly the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten") in certain circumstances.
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Rights related to automated decision-making and profiling.
If you are in the US, you may have additional rights under the California Consumer Privacy Act (CCPA) or other state legislation.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained for the duration necessary for commission settlement and dispute resolution. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: privacy@bjedwards.co.uk
Website: bjedwards.co.uk
We will respond to all data subject requests within 30 days in accordance with applicable data protection regulations.
Note: This website is intended for users aged 18 and over only. Gambling is regulated in the United Kingdom by the Gambling Commission. Please gamble responsibly.